"When I started Duku & Co., I wanted to position the brand in the market where people would relate more to it. A watch could be just an accessory on your wrist that tells time, but what does it really mean to you? What impact does it have on your life? Does it help with your style? Your confidence? In this current world, where almost every industry is saturated with many brands, I realized there weren't as many watch brands conveying a message with their products - It's always about the product. Although, we strive in providing the best quality products, we've also made it our top priority that our brand encourages people to be better versions of themselves.
Combining a long-lasting love and passion for watchmaking, Duku & Co. nurtures creativity and elegance with a profound respect for craftsmanship. At Duku & Co, we uphold " The time is now " to inspire people around the world to break boundaries, beat the odds and take on bigger challenges through the art of watchmaking. Changing lives and creating a positive environment is a key component of our purpose, and we're committed to accomplishing these objectives. We believe that style shouldn't exist only in your fashion, it should reflect in your attitude, your ideas, your decisions and your life. At Duku & Co. , watchmaking is not our sole practice, we're creating a lifestyle, we're creating a culture, and we're creating family. You deserve Duku & Co., you deserve to break boundaries.
When I was young kid, I had the privilege of having parents that were very fashionable and into watches. As a young man growing up, their style rubbed off on me, and I began to slowly adopt a preppy style of fashion. As my love continued to grow for style and watchmaking, I got involved in the practice of buying and collecting watches. In an era where the smartwatch and smartphone became prevalent, the old-fashioned way of telling time never escaped my character. My love for watches never faded away, it became a habit, a lifestyle, and I'd put them on regardless of where I was going (slept with them sometimes)
Most people have grown to love watches, and most treat it as a fashion accessory, which it is, indeed - a watch compliments your outfit and keeps it complete. But for me, the wristwatch was never just a fashion accessory, it was more of a tradition, something that held more meaning - an item that was meant to last for years. Something you could pass down to your kids, grandkids, and great grandkids. As a young man growing up, I've enjoyed the art of watchmaking, and I've also experienced what a great watch can do to your confidence and style, especially when you keep getting compliments about it. It became an obsession and a passion, so I started designing my own watches, with the hope that I'd get to create them one day and wear them myself. After a few designs, I decided to show them to a few friends and family. The response I received was overwhelming and , so I decided to design more and show it to more friends, and a some strangers. Fortunately for me, everyone seemed to love the design and the art behind it. After such a great response, I decided to get more into designing and crafting of watches.
Then I had a light bulb moment, that if people were so in love with my designs, why would I create them for myself instead of creating them for people? So I decided to take the entrepreneurial route, and now we're here as DUKU & CO.
Watchmaking is an art, and we advocate it as such. The ever-growing impact of Duku & Co. is based on three main concepts: ELEGANCE, PASSION and QUALITY. We strive in making it our top priority to incorporate these in our manufacturing process. Moreover, the continuous search for the ultimate perfection and unrivaled quality, causes us to draw inspiration from different parts of history, modernization and art. Providing top quality is of the greatest importance to us, and that's why we hand-make all our watches in a dust-free plant. As the name implies, the dust-free plant creates a super clean environment for the watches to be made in. Less dirt, more concentration.
The importance of hand-making our watches is to ensure that we pay the utmost attention to detail, while making sure the ultimate precision is achieved. Materials used are imported from different parts of the world and assembled as a masterpiece to the people. Our company was initially formed in Philadelphia and currently cater to over 150 countries worldwide. We've created a partnership with the very best manufacturers in Italy, Switzerland, Japan and Hong Kong to support our brand and manufacturing process. These manufacturers have been around for over 20 years, so their expertise is unparalleled. However, we take 100% control over our designing in Philadelphia, United States.
Style shouldn't exist only in your fashion, it should reflect in your attitude, your ideas, your decisions and your life. At Duku & Co. , watchmaking is not our sole practice, we're creating a lifestyle, we're creating a culture, and we're creating family. You deserve Duku & Co., you deserve to break boundaries, you deserve to beat the odds.
"THE TIME IS NOW"